About
Started as a Web Designer, grew as UX Advocate, became a Design Leader.
I am a user-centric, data-informed design leader with over 20 years of experience delivering digital solutions that align business goals and user needs. I prioritize data-informed decisions and experimentation to ensure innovative and effective design solutions. Solving problems while delivering engaging and intuitive user experiences has always been my passion.
Throughout these years, I worked in various fields and industries of digital product development, collaborating with exceptional organizations and colleagues. These experiences have enhanced my expertise and helped me evolve from a web designer to a UX advocate and design leader.
In recent years, I have led and managed multi-disciplinary UX teams, fostered designer growth through best practices, and aligned design efforts with product and engineering strategies to drive business growth and enhance customer satisfaction.
Experience
UX Manager
OutSystems - Utrecht NL
2022 - 2024
UX Manager
OutSystems - Utrecht NL
2022 - 2024
UX Manager
OutSystems - Utrecht NL
2022 - 2024
Lead Product Designer - UX Team Lead
OutSystems - Utrecht NL
2021 - 2022
Lead Product Designer - UX Team Lead
OutSystems - Utrecht NL
2021 - 2022
Lead Product Designer - UX Team Lead
OutSystems - Utrecht NL
2021 - 2022
UX Designer / UX Lead
Bestseller e-commerce - Amsterdam NL
2016 - 2021
UX Designer / UX Lead
Bestseller e-com - Amsterdam
2016 - 2021
UX Designer / UX Lead
Bestseller e-commerce - Amsterdam NL
2016 - 2021
User Experience Designer
Activo Groep - Leiden NL
2012 - 2016
User Experience Designer
Activo Groep - Leiden NL
2012 - 2016
User Experience Designer
Activo Groep - Leiden NL
2012 - 2016
UX Designer / Front End Developer
Freelancer - Lisbon PT
2005 - 2012
UX Designer / Front End Developer
Freelancer - Lisbon PT
2005 - 2012
UX Designer / Front End Developer
Freelancer - Lisbon PT
2005 - 2012
Web Designer
Netliz - Leiria PT
1997 - 2005
Web Designer
Netliz - Leiria PT
1997 - 2005
Web Designer
Netliz - Leiria PT
1997 - 2005
Certificates
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Menno Cramer
UX Director at OutSystems
Carlos Sousa
VP of Eng. at OutSystems
Ivo Willemsen
Director of Activo
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Carlos Sousa
VP of Engineering at OutSystems
"Pedro consistently demonstrates exceptional leadership, strategic thinking, and a unique ability to balance business goals with user needs. He excels at navigating complex challenges, fostering team collaboration, and driving improvements. His calm leadership, problem-solving skills, and mentorship create empowered, high-performing teams that consistently deliver outstanding results.”
Menno Cramer
UX Director at OutSystems
"Pedro transformed our Event Management System into the powerful platform we still use today. His exceptional UX knowledge and innovative approach elevated our entire organization. Pedro's contagious enthusiasm and professional expertise made him both a joy to work with and a valuable team member. His ability to combine technical excellence with great interpersonal skills is truly remarkable."
Ivo Willemsen
Director of Activo
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Carlos Sousa
VP of Engineering at OutSystems
"Pedro consistently demonstrates exceptional leadership, strategic thinking, and a unique ability to balance business goals with user needs. He excels at navigating complex challenges, fostering team collaboration, and driving improvements. His calm leadership, problem-solving skills, and mentorship create empowered, high-performing teams that consistently deliver outstanding results.”
Menno Cramer
UX Director at OutSystems
"Pedro transformed our Event Management System into the powerful platform we still use today. His exceptional UX knowledge and innovative approach elevated our entire organization. Pedro's contagious enthusiasm and professional expertise made him both a joy to work with and a valuable team member. His ability to combine technical excellence with great interpersonal skills is truly remarkable."
Ivo Willemsen
Director of Activo
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Carlos Sousa
VP of Engineering at OutSystems
"Pedro consistently demonstrates exceptional leadership, strategic thinking, and a unique ability to balance business goals with user needs. He excels at navigating complex challenges, fostering team collaboration, and driving improvements. His calm leadership, problem-solving skills, and mentorship create empowered, high-performing teams that consistently deliver outstanding results.”
Menno Cramer
UX Director at OutSystems
"Pedro transformed our Event Management System into the powerful platform we still use today. His exceptional UX knowledge and innovative approach elevated our entire organization. Pedro's contagious enthusiasm and professional expertise made him both a joy to work with and a valuable team member. His ability to combine technical excellence with great interpersonal skills is truly remarkable."
Ivo Willemsen
Director of Activo
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Carlos Sousa
VP of Engineering at OutSystems
"Pedro consistently demonstrates exceptional leadership, strategic thinking, and a unique ability to balance business goals with user needs. He excels at navigating complex challenges, fostering team collaboration, and driving improvements. His calm leadership, problem-solving skills, and mentorship create empowered, high-performing teams that consistently deliver outstanding results.”
Menno Cramer
UX Director at OutSystems
"Pedro transformed our Event Management System into the powerful platform we still use today. His exceptional UX knowledge and innovative approach elevated our entire organization. Pedro's contagious enthusiasm and professional expertise made him both a joy to work with and a valuable team member. His ability to combine technical excellence with great interpersonal skills is truly remarkable."
Ivo Willemsen
Director of Activo
“Pedro has been a great partner from a UX standpoint. His attention to detail, data-driven insights, and strategic focus are key to ensuring we deliver high-quality experiences to our users. Pedro always looks for the best way to make an impact with solid leadership and empathy.”
Menno Cramer
UX Director at OutSystems
Carlos Sousa
VP of Eng. at OutSystems
Ivo Willemsen
Director of Activo